The Cloak of Invisibility: Why Talented Women Over 40 Are Being Overlooked

(and How to Fix It)

I once heard someone say that “women over 40 are given a magical Cloak of Invisibility.”

It got a chuckle at the time but once I hit my mid-40s, not so much chuckling going on.

Because here’s the thing: Ageism is real. And it shows up in ways that are subtle, sneaky, and specific to women. It impacts us in a variety of ways. But, our careers is one of the most powerful, harmful ways.

Sure, men are impacted by ageism but our society/culture

One of the most frustrating? The way it affects visibility not just in society, but in business.

And this isn’t just about being “seen” in the abstract. I’m talking about brilliant, heart-centered women building high value offers including coaching packages, courses, masterminds, or breakthrough sessions that should be changing lives… but instead are getting ignored.

These women are smart. They’ve done the mindset work. They’ve shown up authentically. They’ve poured their knowledge into something of real value. They’re even generous about pricing because they want their audience to have access.

But when launch day comes?

Crickets.🦗
A few likes. Mostly from biz besties and the one aunt who still thinks they’re selling candles. 🕯️

Sound familiar?

If it does, I want you to know this:

• It’s not your offer.

• And it’s not that you “just need to post more.”

• And it’s definitely not that you should keep piling on more tech tools hoping one of them finally works.

The real issue? You’re trying to market a high value offer without a structure that supports that offer.

You don’t just need tech.

You need the right combination—a platform that simplifies your backend and a guide who can help you thread your message through every piece of it.

That’s where a Personal Tech & Marketing Coach comes in..

This isn’t just someone to “set up your funnel.” It’s someone who understands both the tech AND the strategy behind marketing who knows how to make your backend flow in a way that supports your visibility, not hinders it. Someone who can offer suggestions for wording, timing, and beyond.

You need:

• A single, streamlined platform for your scheduling, forms, emails, automation, and follow-up

• Copy and customer journeys that actually connect

• Systems that don’t just function—they free you up

• And a coach who gets where you’re at, can break down the tech into human language, and make the entire thing feel lighter

If you’re a coach, a teacher, a guide, or a visionary—and you feel like you’re doing everything “right” but still being overlooked—this might be the exact shift you need.

Because it’s not about doing more. It’s about building smarter. Marketing clearer. And finally being seen for the expert you already are.

✨ Ready to take off the cloak? Let’s talk.

Grab a casual Q&A chat here: https://kgonlineservices.com/calendar