20 Benefits of Hosting a Virtual Summit

(Even If You’ve Never Done One Before)

If you've ever wondered how some coaches, consultants, and course creators seem to magically grow their audience overnight… chances are, a virtual summit was involved.

But here’s the thing: virtual summits aren’t new. They've been around for decades. We just used to call them "tele-seminars," "speaker series," or even "online conferences."

The good news? You don’t need to pay thousands upon thousands of dollars to a marketing guru who claims they’re the only person who can grow your list. That’s simply not true.

With tools like My Summit Builder, you can host a very successful virtual summit without the tech stress, the guesswork, or the influencer-size budget. And yes, even if you’ve never done anything like this before.

Let’s break down 20 surprisingly powerful benefits of hosting a virtual summit and why it might be exactly what you need to finally grow your audience, book more clients, and start showing up like the expert you are.

1. You grow your email list like crazy.

Every person who signs up becomes a potential client or customer. Even better: they asked to hear from you. That means you're not chasing strangers because they're already interested. (Note: If you are first time summit host, check out The Real Truth About Virtual Summits)

💡Want a shortcut? With My Summit Builder, your summit tech manager sets everything up so your list is automatically collecting new leads while you sleep. No scary platforms. No hiring a team of freelancers.

2. You get in front of brand-new people.

When your speakers promote the summit, they introduce you to their audiences. That’s free exposure to hundreds (even thousands) of aligned people. The very people who need exactly what you offer.

3. You become “Google-able.”

Once your summit is live and shared across social media, podcasts, emails, and even your speaker’s websites… you start showing up in all the right places.

4. People start talking about you.

Hosting a summit builds buzz. When people are moved, helped, or inspired by your event—they tell others. That ripple effect can last for years.

5. You become the go-to expert in your niche.

Whether or not you speak at your own summit (and you should!), just being the host puts you in the spotlight. You become the trusted connector and curator.

6. You build real relationships with amazing people.

Your speakers aren’t just “content” for your summit. They’re future collaborators, partners, and possibly your next referral source.

🎤 Pro tip: You’ll want to hand-pick speakers who align with your message. That’s where My Summit Builder shines. You conduct a short discovery call to vibe-check each potential speaker—and then your summit manager handles the onboarding, emails, tech setup, and scheduling from there. Yep, all of it.

7. You finally show up consistently online.

Summits give you something real to talk about—no more wondering what to post or say in your emails.

8. You get more confident sharing your voice.

Hosting stretches you in the best way. You learn to articulate your message, connect with others, and show up as a leader.

9. You can sell high-ticket offers after the summit.

Once your audience has watched your summit (and heard your voice or seen you in action), the trust factor goes way up. Whether it's coaching, a mastermind, or a group program, your sales feel more natural because they already know you.

10. You can offer a paid “upgrade.”

Think: lifetime access to the recordings, exclusive gifts. Some people will absolutely pay for extra value, even if the summit itself is free.

11. You make offers to a warm audience.

Instead of cold DMs or hoping someone finds your website, your summit gives people a reason to listen and respond.

12. You create a pool of dream clients.

Some people will buy right away. Others will take weeks or months. But with a solid post-summit follow-up (which My Summit Builder helps you automate), you can continue the conversation with ease.

13. You can reuse the content later.

Each expert interview can be turned into a podcast episode, blog post, or social media clip. Talk about smart repurposing.

14. You accidentally create a digital product.

Bundle the replays, transcripts, and bonuses—and now you’ve got an evergreen product you can sell long after the summit ends.

15. You build a platform you can grow.

Many summit hosts decide to make it an annual event, or spin it off into a membership or podcast. This one summit could spark your next big thing.

16. You finally finish something big.

So many entrepreneurs get stuck in planning mode. A summit gives you a real finish line—and a reason to cross it.

And you won’t do it alone. With My Summit Builder, you get a real human by your side, someone who’s built over 100 summits and will walk you through the entire process. You’ll meet live with them 1-on-1, in 15 different zoom sessions, to map your strategy, avoid pitfalls, and bring your summit to life. This is personalized help and discussion.

17. You stop overthinking your content.

Once you’re in motion, you get clarity. You show up. You speak. You connect. And suddenly… content isn’t scary anymore.

18. You stop hiding your offer.

The summit naturally leads into your program, service, or offer. No more awkward selling -just real conversations with people who are already listening.

19. You help more people than ever.

Virtual summits remove barriers. People can tune in from anywhere, at any time and your message can reach way beyond your zip code.

20. You build something bigger than you.

This is your chance to create something that educates, empowers, and expands what you thought was possible.

Ready to Host Your Own Summit (Without Losing Your Mind)?

You don’t need to “figure it all out” or throw money at someone with a giant following. You can grow your list, build your platform, and book more clients without spending 5 figures.

When you use My Summit Builder, you’re not buying templates and hoping to figure things out.

You’re getting:

• A full-service tech setup (Most summits have 300+ automations, connections, steps)

• Done-for-you speaker onboarding (and a personalized training on how to approach speakers PLUS we locate 20 potential speakers for you)

• Audience growth systems

• 15 personalized strategy sessions with your very own summit and marketing coach

• Quality Support & Collaboration. We don't just sell you a summit package, toss you out there and yell "Good luck, babe! Hope you make it. Sink or Swim." Instead we're with you every step of the way.

And did I mention? It’s much more affordable than hiring an influencer or marketing guru who will probably just drop you into a group coaching session you meet with once/monthly when what you need is 1:1 support and mentoring on a weekly basis during the summit prep and launch phases.

So don’t wait. Visit MySummitBuilder.com to learn more and schedule your free consult.

Your summit (and your next 100 clients) are closer than you think.